How you can help the Hispanic demographic prep for homeownership

In our latest episode we chat with Maria Vergara, Director of Community Lending at Fannie Mae. She uncovers why you should be paying attention to the Hispanic demographic (if you want to stay in business, that is). She also discusses how homebuyer education can help Hispanic borrowers understand their down payment options as well as the homebuying process, and how her own cultural background has played a big part in her transformational role at Fannie Mae.

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Chapters

• 1:06 Can you explain the difference between the terms Latino(a) and Latinx? Is there a right or wrong way to use these terms?
• 3:54 What sets the Hispanic demographic apart from other demographics? What makes it unique?
• 5:30 What advice would you give lenders not currently focused on attracting or working with this demographic?
• 12:51 Are there any organizations you recommend mortgage professionals check out if they’re interested in learning more about the Hispanic demographic?
• 14:19 Fannie Mae is very well-recognized throughout the industry. What work would you say it has done to support diversity and inclusion efforts within the mortgage industry?
• 22:03 Can you tell me a little more about your cultural background and how it has played a role in your career?